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Paralympics Swimming and Sledge Hockey
The Canadian Paralympic Committee in partnership with BBDO Toronto just launched its first-ever advertising campaign promoting the upcoming Vancouver 2010 Paralympic Winter Games. Elevating the...
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Be Mini in Canada
Mini Canada is running “Be Mini”, a cheeky advertising campaign associating the brand with a mindset of openess, extroverted personality, extreme performance and fuel efficiency. A series of three...
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Broccoli the Miracle Food in Canada
The Television Bureau of Canada (TVB) and john st., Toronto have just revealed that a five-week campaign featuring the virtues of broccoli, was not for broccoli at all. Instead, it was to prove that...
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Subaru Pure Perfomance Flipchart
Subaru Canada is using flip chart animation to demonstrate the performance and power of the 2011 Subaru WRX STI. DDB Canada in Toronto worked with a production team to create a real, flipbook or...
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Skittles Touch the Rainbow on YouTube
Wrigley Canada is taking the Skittles “Touch the Rainbow” concept to the next level of wackiness with what appears to be an interactive feature on YouTube. Five online videos invite viewers to touch a...
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Amour Fantasies Happen
Canadian entertainment network Manitoba Telecom Services is promoting pay TV porn channel and website Amour with a series of television commercials safe enough to air on public television and on...
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Earth Hour Do You Have What It Takes?
WWF Canada is promoting Earth Hour this year in a series of TV spots reminding viewers that for one hour on March 31 anyone, from moms and grandpas to security guards and boxers, and take part in the...
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Nescafe 3 in 1 Strange Animal
Nestle Canada has launched “Strange Animal”, a commercial designed to show us how the morning isn’t right until that first cup of Nescafe 3 in 1 coffee. A young man walks into the kitchen to discover a...
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Carly’s Café for Autism
People are becoming more aware of autism, the mysterious condition that affects 1 in 88 children. Carly Fleischmann, a 17 year old who was diagnosed with severe autism at age 2, has made it her life...
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Young Empires White Doves
Young Empires, a world beat haute rock band based in Toronto, have released “White Doves”, a music video designed to seamlessly integrate Facebook data into the narrative experience, making the viewer...
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No child should ever be for sale
World Vision Canada is running “No Child For Sale”, an integrated advertising campaign calling for people to join together in opposition to the human trafficking trade. Durable, strong and adaptable....
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ExFEARiential Advertising
John St, the Toronto advertising agency known for Pink Ponies, Catvertising and Buyral, has now launched ExFEARiential Advertising, a PR campaign spinning off the recent spate of stressful prank stunts...
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War Child Surrogaid recruits Virtual Mothers
War Child Canada launched a fictional NGO, Surrogaid.org, in association with Mother’s Day this year, to allow mothers to literally feed, comfort and care for children in war-affected areas. What if...
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